Dr. Marcelo Sant’Anna

Principal/Advanced Analytics & President/Chief Executive Officer

Marcelo Sant’Anna has been helping US and Brazil clients transform core business functions through the use of Advanced Analytics, Metrics and Software Innovation over the past 18 years. It is this same measured business focus Marcelo has brought to the Greater New York and Sao Paulo Brazil markets as President & CEO of Advus.

As a frequent speaker on applying process and financial metrics to both IT and business areas of an enterprise, Marcelo has been able to clearly quantify improvements in resource utilization, technology adoption and business impact of these investments. Today Marcelo, guides and educates Advus clients through the consensus building moving from a general use of business measures, to the strategic use of fewer, strong key performance indicators and custom indices that provide laser focus on accountability and competitive prowess.

Marcelo, along with John Polo, COO, has grown Advus from a software development consultancy in Sao Paulo Brazil, to multiple countries, with a new focus in the exciting practice areas of Corporate Performance, Visual Business Intelligence Dashboards and Business Process Management. These solutions help companies move beyond continuous improvement to aggressively seizing opportunity while controlling costs and managing risk.

Bachelor of Science in Computer Engineering, Pontifical Catholic University of Rio, Brazil
Doctorate of Science in Software Engineering with Economics, Pontifical Catholic University of Rio, Brazil
Post-graduate Studies at Massachusetts Institute of Technology, Sloan School of Management (Executive Economics)